SEO stands out as the most natural way in which you could grow the traffic of a website. While many businesses rely on paid promotion options, those that mainly use search engine optimization do have higher success in the long run.
The big problem though is that search engine optimization is not something precise in marketing. You cannot follow a blueprint and the industry is constantly changing. What worked in the past is no longer effective and you might actually end up hurting your rankings when you do not know what you are doing.
The Use Of PBN/Black Hat SEO
It seems every single year people talk about how businesses should never use black hat SEO techniques and still, business owners neglect the advice. To keep things simple, black hat SEO strategies are shady moves with one goal: trick search engines to obtain high rankings.
Not Taking User Experience Into Account
Everyone knows that for a site to be successful, the user experience has to be great. Search engines always want to make sure what they present is great for their users. If your site does not offer a spotless user experience, it is a certainty that you lose traffic.
When your site loads fast, user experience is instantly improved. Make sure to remove absolutely all themes and plugins that are not needed. Then, enable lazy loading. Finish everything by reducing image sizes. All of these tasks do wonders when it comes to increasing page loading speed.
As an extra tip, make sure to choose completely reliable hosting providers that are stable and always prioritize speed.
Over On-site Optimization
Before, SEO was all about stuffing links and keywords on a page. This practice no longer works and now we see keyword stuffing as being over-optimization. There are several such examples that can be offered so it is actually very easy to end up over-optimizing your pages.
In highly competitive niches, Google analyzes millions of web pages like yours. This allows the search engine giant to figure out quite fast what is organic and what is not. When you try too much to rank and you do way too much work on your pages, you hurt your chances of rank.
No Appropriate Keyword Research
We are quickly approaching 2022 and it is surprising to see people still do not do proper keyword research when they try to optimize a website. Before you write anything on a page, you need to know what keywords you target. And you have to choose the correct ones because it does not help to rank very high for keywords nobody looks for.
Using Low-Quality Content
Last but not least, a huge mistake you should avoid at all costs is publishing bad content on your website. This is true for plagiarized content and content that is of subpar quality. Your SEO campaign can be the best it could possibly be and you will fail with low-quality content.